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How to Pick the Perfect Name

PerfectName

Most of us will not be able to afford the services of Lexicon to help us come up with the perfect name.  We all know what a great brand name can do for our business.  Think of Lady Gaga.  Would her brand be the same if she marketed herself under her name Stefani Germanotta? Names [...]

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Google Places – Make Your Mark on Google Maps

Google Places

There has been significant shift in focus to local search.  Whether you are marketing through local search or local search engine optimization, the resulting impact on potential business online and offline is difficult to ignore. 82%  of local searchers follow up offline via phone call, in-store visit, or purchase – (Source: ComScore) 74% of Internet [...]

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4 Tips For Entrepreneurs to Stay Motivated

Bizfuel - Starbucks Pour Your Heart Into It

Entrepreneurs face many challenges.  Whether you are a serial entrepreneur or “virgin” entrepreneur.  There comes a time when we all feel defeated for one reason or another.  These are the times when the grass seems greener on other side. I am not talking about the green lawn outside of the office towers but the idea [...]

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Microsoft Security Essentials – Free and Good Antivirus

MSE

Free and good is not always mutually exclusive.  Released in 2009, Microsoft Security Essentials (MSE) replaces Microsoft’s commercial subscription based product, Windows Live OneCare.  MSE provides protection for virus, spyware, rootkits and Trojan horses. The highlight of MSE is that it is fairly comprehensive (detecting most malware), low resource usage, intuitive user interface, no perpetual [...]

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OfficeArrow – B2B Collective Buying

Bizfuel - OfficeArrow B2B Collective Buying

OfficeArrow is a startup that launched in 2008 by Robert Ball as a social network for startups, business professionals and small businesses. Its founder and CEO, Robert Ball was a former executive with Akamai Technologies, a content delivery network that serves approximately a quarter of the Internet traffic in the United States. OfficeArrow can be [...]

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10 Things to Consider When Choosing a Domain Name

Bizfuel.ca - Choosing a Domain Name

1.       Make it short and sweet The shorter the domain name the more memorable, easier to type (less chance of being misspelled) and easier to tell others what it is. 2.       Avoid non-alphabet characters When possible avoid using hyphens because hyphenated domain names are more difficult to remember and are easily mis-typed.  Also avoid using [...]

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